The Community Foundation of Greater Greensboro is a local, charitable giving organization with a proven history of making a real difference right here in our community. Since our founding in 1983, we have granted over $330 million to hundreds of nonprofits and have received over $440 million in contributions, with total assets approaching $300 million.
We like to say that CFGG is by, of, and FOR this community. We manage 700 charitable funds for individuals, families, businesses, foundations and nonprofit organizations for a wide variety of community issues and priorities. It is because of all these diverse relationships and variety of issues we fund that uniquely positions us to convene leaders around the most pressing issues in our community. By that, we mean that no one knows Greensboro—or believes in its potential—like we do.
CFGG has a proven history of making a real difference in our community. Whether working with a family to maximize their personal philanthropy or helping start a new nonprofit like Backpack Beginnings or the Guilford Education Alliance, or leading major projects, such as LeBauer Park and the Steven Tanger Center for the Performing Arts, our goal is to simply help everyone have an impact in the community we love. And, we are nimble enough to be able to respond quickly, too, such as our response to the tornado that ripped through East Greensboro in 2018 and COVID-19 in 2020.
From helping you establish your own fund to providing an easy and secure way to donate to existing funds, CFGG ensures your contribution is felt right here in the community.
No dream is too big, and no donation is too small for us to rise to the challenge of helping you realize your vision for a better Greensboro.
The Community Foundation of Greater Greensboro inspires giving, maximizes opportunities, and strengthens communities for present and future generations.
The Community Foundation of Greater Greensboro’s vision for our city is a welcoming and thriving place where people work together to enrich the lives of all. We will accomplish this by:
- Understanding what matters to the community;
- Being a trusted partner that empowers others;
- Shepherding successful projects that draw the community together; and
- Helping diverse donors create impactful gifts.
Our Pledge to the Greater Greensboro Community
To formally recognize our work in diversity, equity and inclusion, in 2018, CFGG adopted a Diversity, Equity, and Inclusion (DEI) statement. “Our communities are diverse. They include people of all ages and abilities, creeds and religions, cultures, ethnicities, gender identities, national origins, races, sexual orientations, and socioeconomic backgrounds. To pursue our mission, we will embrace our diversity, create opportunities for equity, commit ourselves to fairness, and promote inclusion of all people.”
Looking forward, we believe it is important to be intentional on our journey to be the champion of all people in our community and to “walk the walk” – both internally and externally – as stated above. We, therefore, dedicate ourselves to the following guiding principles as stated in CFGG’s Pledge to the Greater Greensboro Community. Please click here to read the Pledge in full.
The Foundation of Greater Greensboro is incorporated, spearheaded by Cynthia Doyle and assisted by Thornton Brooks and W. Roger Soles, who served as the first president. Gifts of $25,000 each from the Smith Richardson Foundation and Jefferson-Pilot Corporation begin an administrative endowment fund.
The Administrative Endowment is named in honor of Cynthia Doyle. Worth Durgin is named the new president. Roger Kavanagh coordinates a rent-to-own program established to aid first-time homebuyers.
A $2 million anonymous gift puts $1 million into unrestricted endowment. With resources from the Kavanagh Housing Fund, the Foundation financed six houses on Martin Luther King Drive.
The Foundation wins a Ford and MacArthur Community Leadership Program Grant. Dr. Priscilla Taylor leads the highly successful effort to raise $500,000 in matching funds. The first affiliate foundation is established in neighboring Alamance County.
The Junior League donates $90,000 to launch the Children’s Trust, established in honor of pediatrician Dr. Martha Sharpless. As sponsor of the Guilford Community AIDS Partnership, the Foundation wins a matching grant from the National Community AIDS Partnership.
The Planned Giving Service is launched, providing information on legacy philanthropy for nonprofits, professional advisors, and donors. Assets grow 30% to more than $22 million.
More than $9.5 million from Morris Howell’s unrestricted bequest to support the Foundation leads to an unprecedented increase in assets to $40.7 million. The Foundation begins a three-year project to identify and develop community leaders.
Two supporting organizations are established: The Community Foundation Real Estate Management Fund, which handles gifts of real estate, and the Stanley & Dorothy Frank Family Foundation, the philanthropic legacy of two longtime Greensboro residents.
Total assets approach $60 million, and applications for grants double during the year. Walker Sanders joins the Foundation as its president. A youth philanthropy program gets underway.
More than 250 people ages 25-45 join the Future Fund, donating approximately $33,000 for an endowment fund. The Foundation spearheads a Social Capital Benchmark Study in Guilford County. Building Stronger Neighborhoods, a grantmaking program for neighborhoods, is launched as a partnership between local foundations and the Greensboro Public Library.
Building Stronger Neighborhoods grants and technical assistance program begins.
Contributions increase 95% and grants increase 35% to $7.5 million, marking unprecedented asset growth. The Foundation joins with other local foundations to support Action Greensboro, a community-wide initiative to revitalize economic and community development.
Total grants increase 32% to a then-record high of almost $9.9 million. The Foundation joins forces with the High Point Community Foundation to create a Guilford County-wide education network. The nonprofits participating in the Nonprofit Endowment Challenge raise over $100,000 toward their endowments, and each receives an additional $10,000 endowment from the Foundation.
SPICE (Strengthening Parent Involvement in Children’s Education) Grant Program Begins with Guilford County Council of PTAs.
The Foundation moves into new offices at Foundation Place at 330 South Greene Street and is joined by the Cemala Foundation in the new space. An evaluation of the Foundation’s discretionary grantmaking program finds that the Foundation’s trust and reputation in the community are highly rated, and relationships with nonprofits are strong and supportive.
Foundation assets grow to $85 million. A $100,000 grant from W. K. Kellogg Foundation enables the Foundation to convene learning circles throughout diverse communities in Greensboro to study traditions of giving. The Toleo Foundation Community Scholarship Program is established by Tobee and Leonard Kaplan to provide financial assistance to seven high school seniors graduating from Guilford County public schools and who will attend a public institution in North Carolina.
The Fondo del Patronato Mezquital is established to support the transnational philanthropy of Patronato Mezquital – a “hometown association” of more than 200 families residing in central North Carolina who hail from the Mexico town of Mezquital and together raise funds for charitable projects in their homeland. This is the first hometown association fund in North Carolina at a community foundation.
IMPACT Greensboro is formed as the result of the findings of a social capital survey. Public and private institutions collaborate to support this unique program that demonstrates how ordinary citizens from different backgrounds can forge authentic and meaningful relationships, find shared values, and develop solutions to day-to-day community issues.
Celebrating its Silver Anniversary, the Foundation launches a series of high-impact, permanent endowments for the betterment of the Greensboro area. The first two established – Women to Women and The Public Art Endowment – raise money to address issues of interest to women and their families and to acquire significant pieces of public art to facilitate community.
Foundation assets grow to over $100 million. Guardian II, a sculpture by internationally renowned artist Billy Lee, is unveiled on the grounds of the Old Guilford County Courthouse, making it the first gift to the residents of Guilford County by the Public Art Endowment.
Construction begins on the Interactive Resource Center, a day center for homeless people in the Greensboro area. The Foundation played an integral role in this: bringing partners together, facilitating the planning of the project, and accepting the Richard Strasser family’s generous gift of real estate for the Center. The Community Leadership Investment Fund is introduced and Building Stronger Neighborhoods celebrates its 10-year anniversary.
The Interactive Resource Center opens. Lisa Ling speaks at the first Women to Women Celebration luncheon, launching the public phase of the Women to Women Endowment. The Foundation activates the online fundholder portal. The Future Fund achieves its $1 million fundraising goal. The Public Art Endowment unveils Standing Vase with Five Flowers by James Surls along Green Valley Road.
The Greensboro City Council asks the Foundation to convene a task force to study the feasibility and benefits of constructing a performing arts center in the downtown area. The Teen Grantmaking Council welcomes its 100th participant. The Foundation receives assets from the estate of Carolyn Weill LeBauer “for the creation of a public park.”
The performing arts center taskforce presents final recommendations to the city. The Greensboro City Council votes to commit $20 million to the project of constructing a new state-of-the-art performing arts center downtown.
At the instruction and bequest recipient of Carolyn LeBauer’s estate, plans are unveiled for the Carolyn and Maurice LeBauer Park and slated for opening in 2016. Women to Women grants its first multi-year grant to the YWCA totaling $210,000. The Foundation facilitates more than $15 million in grantmaking to nonprofit causes through nine grantmaking portfolios.
Cynthia Doyle, the driving force behind the establishment of the Foundation, passes away in January. Community Foundation staff dedicate an annual Community Service Day in her memory. Say Yes to Education’s national office selects Guilford County as its next site. The newly-formed Triad Workforce Solutions Collaborative receives $320,000 in national grants. The Foundation tops $16 million in grantmaking.
Triad Workforce Solutions Collaborative launches apprenticeship programs to benefit area high school students and employers. To the delight of all community residents, The Carolyn and Maurice LeBauer Park opens in downtown Greensboro. The LeBauer Park and, in partnership with The Joseph M. Bryan Foundation, the Center City Park are conveyed to the City of Greensboro.
Construction for The Steven Tanger Center for the Performing Arts begins in earnest after the April 26 groundbreaking event. Donor support remains strong for the new performing arts center, which is scheduled for completion in 2020.
A devastating tornado strikes east Greensboro in April. The Foundation’s Tornado Relief Fund provides over $800,000 to support recovery efforts. Through our Expanding Community Giving initiative, four Giving Circles, which recognize unique cultural customs and charitable focus areas of the respective donors, are established.
Total grantmaking since the 1983 creation of the Foundation tops $300 million. For his 20-year work anniversary, an endowment to support local children attending theatre performances is established in President Walker Sanders’ honor.
The Community Foundation’s COVID-19 Emergency Response Fund supports Greater Greensboro during a global pandemic. The Black Investments in Greensboro Equity Fund is launched. Inspired by unprecedented violence against communities of color, the diversity pledge is created and officially adopted.
The Community Foundation of Greater Greensboro officially moves to 301 N Elm Street. The Black Investments in Greensboro Equity Fund reaches its halfway mark of $1.5 million. The Steven Tanger Center for the Performing Arts officially opens.
Frequently Asked Questions (FAQs)
A community foundation is a tax-exempt public charity that manages a group of funds established by individuals, families, businesses, and organizations. The foundation makes grants from these funds for the long-term benefit of the community.
The Community Foundation of Greater Greensboro offers great flexibility in the kind of fund you establish and in the level of involvement you desire. Donor-advised funds allow you to be actively involved in deciding how your gift is used. Community Grantmaking Funds leave those decisions to the Foundation’s program experts, who determine how best to use your gift to respond to the community’s needs. Regardless the level of involvement you choose, you can target your fund to support a particular interest, scholarship, nonprofit organization, or cause.
Minimums can vary by the type of fund you choose to open. For more information about establishing a fund, Contact Phelps
The overall, long-term investment objective of the Community Foundation of Greater Greensboro is to achieve an annualized total return through appreciation and income (net of investment management fees and expenses) that is greater than the rate of inflation (as measured by the broad, domestic Consumer Price Index) plus 5%, which protects fund assets against inflation. In other words, today’s endowment contributions will be prudently invested, provide an annual funding stream, and at a minimum maintain purchasing power in perpetuity.
Our Investment Committee works with an independent investment advisor, the Funds Evaluation Group (FEG), for investment management and oversight of our portfolio. For details about how funds are invested, Investment Management & Options or contact Marci.
For a full list of our funds, please download our most recent annual report.
Grants awarded through funds at the Community Foundation of Greater Greensboro must be made to organizations with official 501(c)(3) or similar status.
For donor-advised funds, grants recommendations can be made at any time. You submit a grant recommendation form. We verify the charity’s nonprofit status and make the gift on your behalf. Grants from our grantmaking programs are made throughout the year, generally within 10 days of recommendation.
Absolutely! This is core to what we do. The Community Foundation of Greater Greensboro’s professional grantmaking staff is available to help you with grantmaking decisions.
Yes. The grantee will be notified of your wish to remain anonymous and any acknowledgment of your gift will be forwarded to you through us.
Yes, donor-advised fundholders can name a successor advisor.
Unfortunately, you cannot use a donor-advised fund to fulfill a pledge for which you have made a prior commitment. When you contribute cash or property to the Community Foundation of Greater Greensboro to establish a donor-advised fund, you are entitled to a charitable deduction. If you then used the fund to fulfill a pledge, you will be deemed to have received a personal benefit, which is your release from your obligation to fulfill your pledge.
Grant guidelines and applications are available here.
The Community Foundation helps a chess enthusiast ensure that one of the world’s oldest games lives on in second grade classrooms across Guilford County.Read More
A scholarship in memory of one of Greensboro’s most beloved educational leaders has created a pathway to success for generations of Guilford County teachers.Read More
Passion to Purse and YWCA Greensboro are empowering women to start small businesses as a big step toward financial security.Read More
The Community Foundation of Greater Greensboro is governed by a diverse, 30+ member Board of Directors comprised of residents from across our community, so our decisions and recommendations are made truly for the benefit of all Greensboro residents.
CEO, UnitedHealthcare Community Plan – North Carolina
President, Greensboro College
Partner, KPMG, LLP
Professor, NC A&T University
Managing Partner, Smith Partners Wealth Management
Owner, ETConsulting and Coaching, LLC
Clinical Assistant Professor, UNCG School of Education
Dean of the College of Business and Economics, NC A&T University
Attorney, Johnson-Parris Law
Manager of Public Affairs, Replacements, Ltd.
Attorney, Hagan Barrett PLLC
Executive Vice President of Marketing and Communications, Cone Health
First Vice President of Investments, Stifel Investments
Director of Title 1, Guilford County Schools
Associate Director of Latino Education Affairs,
University of North Carolina at Greensboro
Pinsker Wealth Management
Barry S. Frank
Affiliate Member, Dorothy and Stanley Frank Family Foundation
Investing Writer, NerdWallet
Yulonda Smith Latham2
Partner and COO,
Walter Latham Entertainment
Special Events Coordinator,
City of Greensboro
Principal, G&S Consulting
Bishop, World Victory International
Senior Director Internal Audit, Kontoor Brands
CEO, The Thomas Consulting Group, LLC
Terms expire at the end of the year indicated.
Former Board Members
William J. Armfield*
John L. Bakane
David M. Ball
Edward J. Bauman*
Jonathan D. Bell
Richmond G. Bernhardt
William H. Black*
Joanne K. Bluethenthal*
Donald E. Bolden*
Joseph F. Bond*
Sion A. Boney*
R. Steve Bowden
Louise F. Brady
Nancy M. Brenner
Patricia P. Brooks
Chester H. Brown
P. David Brown
Frances H. Bullock
Lisa L. Bullock
Linda A. Carlisle
Henry G. Carrison
Mary Leigh W. Carrison
Roy E. Carroll
W. Lee Carter
Wilbur L. Carter*
Michael B. Cashwell
Joann C. Cassell
Kent J. Chabotar
Howard A. Chubbs*
D. Hayes Clement
Calvin O. Cleveland
Nettie L. Coad*
Johnnetta B. Cole
Sue W. Cole
T. Clyde Collins
Alan W. Cone*
Barbara S. Cone
Elizabeth W. Cone
Sally B. Cone
Justin C. Conrad
Warren G. Corgan
Ben T. Craig
Jean H. Davison
Cynthia E. Doyle*
Eunice M. Dudley
James E. Dunn
Mona G. Edwards
John D. Englar
C. Edmund Fairley
Charles H. Flynt
Edward B. Fort
Henry E. Frye
Shirley T. Frye
Florence F. Gatten
Philip R. Gelzer*
William F. Geter
Jon M. Glazman
Michael H. Godwin
David L. Grimes*
Charles T. Hagan, III
David B. Hagan
Charles A. Hayes*
William L. Hemphill*
Patrice A. Hinnant
Z. N. Holler*
Maurice N. Jennings
Joyce H. Johnson
Ronald P. Johnson
Wallace R. Johnson
Linda C. Jones*
Randall R. Kaplan
Robert C. Ketner
William A. Klopman*
Cornelius C. Lamberth
Gail M. LeBauer
Carter W. Leinster
Albert S. Lineberry, Jr.
Albert S. Lineberry, Sr.*
Ann R. Lineweaver
Paul H. Livingston
J. Lee Lloyd
Robert E. Long
Donald B. Lowe*
Barbara A. Lusk
Kathy E. Manning
Michael T. Marshall
Harold L. Martin
H. Nolo Martinez
Susan L. McDonald
Sallie A. McMillion
Lawrence C. McSwain
Edwin S. Melvin
Roberto D. Mendez
Kenneth D. Miller
Kenneth C. Mlekush
Karla D. Munden
David M. Nisbet*
Victor M. Nussbaum*
David B. Olin*
Elaine T. Ostrowski
P. Harold O'Tuel
William C. Parker
Martha T. Peddrick
Anthony B. Petitt
Suzanne B. Plihcik
L. Richardson Preyer*
Erica L. Procton
Fred L. Proctor*
Charles M. Reid
Norman G. Ridenhour*
Lewis R. Ritchie
Gloria R. Scott
John G. Scott
Mable S. Scott
R. Henderson Scott
Carole W. Simms
Terry W. Simon
MacArthur C. Sims
Thomas R. Sloan
Lanty L. Smith
Margaret C. Smith
Melanie R. Soles
W. Roger Soles*
R. David Sprinkle
Nicholas J. St. George
Dennis G. Stearns
Paul W. Stephanz*
Louis C. Stephens*
Katherine G. Stern
David A. Stonecipher
Martha T. Stukes
Melvin C. Swann*
Priscilla P. Taylor
Stuart A. Taylor
Dewey L. Trogdon
Gerald L. Truesdale
Tim D. Tsujii
John T. Warmath*
H. Michael Weaver
Charles L. Weill
Edward L. Whitfield
Craven E. Williams
Howard L. Williams
James T. Williams*
Lea E. Williams
Richard J. Williams
Otis L. Wilson*
Troy W. Woodard*
David M. Worth
Thomas E. Wright
E. Jay Yelton
These are the people forging relationships with individuals, nonprofits, community leaders, and donors from across our community. They are the ones who shepherd along big projects, like LeBauer Park and the Steven Tanger Center for the Performing Arts. And they are the ones organizing donation drives and physically clearing the debris after a devastating tornado ripped through our city. They know Greensboro. But most importantly, they care about Greensboro.
To learn more about us, click on our names!
Today, the Community Foundation of Greater Greensboro manages close to $300 million in assets in 700 charitable funds, and we distribute more than $25 million in grants annually to worthy organizations across the community.
For financial highlights and for a full list of our funds, download our most recent annual report.
For past audited financial statements or past 990 Forms, please contact us.
The Community Foundation of Greater Greensboro is a proud member of the Council on Foundations and maintains accreditation from the National Standards for U.S. Community Foundations Accreditation Program which sets rigorous standards for operational quality, donor services, and accountability. We also hold the GuideStar Seal of Transparency and belong to the Greensboro Chamber of Commerce.
In the News
Greensboro News and Record
'Non-Event' raises $150,000 for virus relief efforts in Greensboro - November 29, 2020
- Our Opinion: A BIG Beginning - September 22, 2020
- BIG Equity Fund is first Greensboro endowment focused on the Black community - September 10, 2020
- An investment fund for the Black community - September 1, 2020
- Greensboro Black philanthropy project — a first in the city — wants to leave a legacy that will last years - August 28, 2020
- Uma Avva, Tiffany Lam-Balfour and Athan Lindsay: Greensboro hasn't been immune from harassment of Asian Americans – May 10, 2020
Community Spotlight Series - WGHP-TV Fox 8
Greensboro counseling center strives to bridge language, cultural gaps for those in need of mental health services - December 1, 2021
- 'Music For a Great Space' brings comfort during uncertain times through music - November 10, 2021
- The Black Suit Initiative makes a difference in young men’s lives with support from the Community Foundation of Greater Greensboro - October 19, 2021
- Operation Xcel creates the leaders of tomorrow by inspiring a love of learning in kids with real results - September 29, 2021
- Comfort and growth through the power of horseback riding - September 8, 2021
- The Community Foundation of Greater Greensboro is battling ‘the Brain Drain’ to keep young professionals in Greensboro after graduation - August 18, 2021
- One Step Further is here to push Guilford County one step further on the path to community betterment - July 28, 2021
- Greensboro’s Elsewhere lives up to its title of ‘living museum’ as it looked outward during pandemic - July 7, 2021
- An environment rich with opportunity; the Community Foundation of Greater Greensboro believes The Forge inspires entrepreneurs and artists alike - June 16, 2021
- Sanctuary House in Greensboro aims to open doors for adults with severe mental illness - May 19, 2021
- A small house in a Greensboro neighborhood is making a huge difference to its community - May 19, 2021
- Want to help but don’t know how? The Triad’s Volunteer Center has you covered - March 24, 2021
- Piedmont Business Capital helps local entrepreneurs get the money they need to get off the ground - February 3, 2021
- Triad Adult and Pediatric Medicine offers medical help for those who can’t afford to go to a doctor - January 20, 2021
- Greensboro non-profit "We The People International" aims to educate through entertainment - December 30, 2020
- True Salvation Christian Fellowship distributes more than 200 Thanksgiving dinners to families in need - December 9, 2020
- Black Investments in Greensboro aims to improve education, health, social well-being of Black community - November 18, 2020
- Piedmont Business Capital helps community recover amid pandemic - October 28, 2020
- ArtsGreensboro launches Reentry and Reinvent campaign to bolster struggling arts community - October 7, 2020
- Building Stronger Neighborhoods in Greensboro looks to do just that - September 23, 2020
- Greensboro Urban Ministry continues helping community cover housing costs - August 26, 2020
$50 million bequest from Charles L. “Buddy” Weill, Jr. is largest gift to CFGG in its history – August 22, 2021
Expanded Community Giving-Virtual Community Conversation
Dr. Emmett Carson and Mae Douglas: Creating New Philanthropic Legacies Together - February 2021
BIG Equity Promotional Video
BIG Equity - February 24, 2021
Action Greensboro - Facebook Live
Kevin Lundy: How to Be A Philanthropist – May 18, 2020
Nonprofit Assistance During the Pandemic
Steve Hayes, Kevin Lundy, and Tara Sandercock – April 7, 2020
Competitive Edge Forum
Workforce Development – April 23, 2019
- Click here to view the videos in the Adaptive Philanthropy series
BIG Equity Testimonial Videos
- BIG Equity Fund Testimonial: Bishop and Lady Starks - April 13, 2021
- BIG Equity Fund Testimonial: Dr. Henry Smith - April 22, 2021
- BIG Equity Fund Testimonial: Ann Morris - May 11, 2021
- BIG Equity Fund Testimonial: Dr. Anbec and Kendrick Mayes - May 27, 2021
- BIG Equity Fund Testimonial: Mae Douglas - June 8, 2021
- BIG Equity Fund Testimonial: Danny and Marissa Brown - June 24, 2021
- BIG Equity Fund Testimonial: Lea Williams - July 29, 2021
- BIG Equity Fund Testimonial: Yulonda Latham - August 10, 2021
- BIG Equity Fund Testimonial: Jimmi Williams - October 12, 2021
Make a career out of making a difference
If you want to help donors realize their vision for a better Greensboro, if you want to help connect needs in our community with local resources and support, if you believe in Greensboro as much as we do, come join us. We were honored as one of the "Best Places to Work" by the Triad Business Journal in 2020. We can’t wait to accomplish even bigger things together. Please send your letters of interest and resume to email@example.com.
Position Title: Vice President, Marketing and Communications
Reports To: President
The Community Foundation of Greater Greensboro is a public charity dedicated to strengthening the greater community of Greensboro, North Carolina. Under the direction of a volunteer board of community leaders, the Foundation receives charitable funds from donors, invests those funds, distributes funds to charitable causes, and provides services and grants to nonprofit agencies, and the community.
The Community Foundation of Greater Greensboro is an equal opportunity employer, and proudly embraces its guiding tenets of diversity, equity, and inclusion.
The Vice President of Marketing and Communications is responsible for the development, integration, and implementation of a broad range of strategic branding, communication, and public events/activities to promote the Foundation’s programs, services, and community impact. The goal is to advance the Foundation’s reputation, as well as drive increased awareness and donor support. The VP has responsibility for all marketing and communications products and services, including newsletters, impact reports, web and social media channels, media and public relations, collateral materials, and special events.
Essential Duties & Responsibilities:
Brand Championship, Marketing and Creative Direction
• Be the brand champion of the Foundation as “creating lasting impact together”
• Responsible for brand-based marketing vision – as advocate and gatekeeper for the brand, provide internal standards and guard rails for the organization to follow
• Ensure that the Foundation’s brands and branded campaigns embrace and reflect the Foundation’s vision across all communication touchpoints
• Find creative methods to build the Foundation’s brand, promote awareness and engagement and build audiences for the Foundation’s impact
• Utilize measurement and survey tools that help define the Foundation audiences and gauge the effectiveness of marketing and promotion efforts
• Identify and tell compelling stories about donors, grantmaking, and community leadership, using various channels (video, social media, collateral, earned media), to propel the success of overall organizational goals
• Manage the development, distribution, maintenance, and library of all print, visual and electronic content assets
• Develop a marketing strategy that effectively markets the organization and educates the public in terms of issues and maximizes the organization’s fundraising efforts. Incorporate opportunities for donors to learn more about community issues, including content at major convenings and through a robust web presence
• Lead the development of integrated communications strategies based on brand positioning, defined organizational objectives, and a deep understanding of the stakeholders, messages/channels and vehicles
• Strategically deploy creative use of digital video content to advance the Foundation’s impact, reach, engagement, and asset development goals
• Facilitate the writing of articles, speeches, and opinion pieces for publication in relevant outlets
• Convert the Foundation’s successes into inspirational stories shared across print and digital forums
• If and when situations arise, lead the Foundation’s crisis communications efforts in consultation with the President. Ensure that an updated crisis communications plan is in place
• Direct market research activities to keep abreast of changing demographics and other relevant issues to evaluate marketing and communication activities and monitor emerging issues
• Direct the marketing activities, including the development of promotional materials
• Assist Development and Donor Services in driving asset development across multiple sources (Including Donor Advised Funds and other revenue streams) by leveraging improved branding, more integrated and leveraged communications, and by supporting organization-wide efforts
• Develop and implement aggressive and proactive strategies to increase the Foundation’s public profile in traditional and social media
• Negotiate media contracts and develop strong relationships with local paid media
• Use metrics to set and work towards goals, including traffic growth
• Set priorities and timetables for on-going web development based on emerging trends in the fast-changing digital world
• Responsible for the development and implementation of an annual, strategic special events calendar, including working across departments to assure open lines of communication around various events with clear and consistent branding messaging.
• Work across departments to develop, coordinate and implement sponsorship packages for donors and other key constituents
• Ensure efforts, resources and volunteer time is utilized in a manner that provides the greatest return to the organization
• Ensure all events are planned to capture the attention of the intended audience and the media
• Manage the production of each event ensuring all appropriate sponsorships are achieved, consistent brand messaging objectives are met, and all details are managed in a creative, timeline and cost-efficient manner
Provision of Leadership:
• Represent the Foundation, participate in, and make professional presentations, at various community forums, events and activities
• Develop working relationships with media outlets covering the Greensboro area, along with relevant regional and/or national outlets
• Establish and monitor staff objectives, priorities, performance, and development goals
• Serve as primary liaison to the Marketing Committee
• Maintain strong working relationships with donors, community groups, and other organizations within the field
• Serve as member of interdepartmental teams to ensure the effective and efficient operations of the Foundation
• Supports the mission, vision and strategic goals of the Foundation in order to serve both internal and external customers
• Conducts self in a professional manner and maintains an appropriate professional appearance
• Follows and supports Foundation policies and procedures
• Evaluates own performance and assumes responsibility for professional development
• Maintains confidentiality
• Maintains current knowledge of all changes affecting area of work
• Participates as a team member utilizing a collaborative style to achieve mutual goals
• Promote a culture of high performance and continuous improvement
• Provides proactive, creative cross-functional leadership, thinking and ideas to enhance service to customers
• Demonstrates ability to work effectively with others
• Effective oral and written communications skills
• Effective presentation skills
Initiative and Ingenuity
• Takes action without being asked or required
• Anticipates and resolves problems
• Uses creativity and imagination to develop new insights, ideas, approaches and/or solutions
Knowledge, Skills & Abilities
• Bachelor’s degree in communications, marketing, journalism or related field
• Minimum five to seven years’ experience in leadership role, in-house or with an agency
• Extensive writing and editing experience, externally focused and effective
• Able to operate as an effective tactical and strategic thinker
• Creative, good problem solver, and self reliant
• Effective interpersonal, organizational, leadership and persuasion skills
• Ability to lead cross functional teams
• Accuracy and excellent verbal and written communication skills; effective presenter to large groups
• Extensive computer, publishing software and social media skills
• An ongoing commitment to training in both areas of soft skills and technical skills to keep the Foundation’s communications fresh
• Ability to gain the confidence and respect of donors and professional advisors as well as Foundation colleagues
• Strong understanding of nonprofit operations and familiarity with community issues and volunteerism
• A broad and diverse knowledge of community issues and demographics with a strong individual network
• Working knowledge of community foundations and an understanding of charitable giving opportunities and strategies
If you have a vision for creating your legacy in Greensboro, the desire to make an impact, or a need you think is worth supporting, we want to hear about it. Reach out to us so we can start making a difference, together.
Hours: Monday – Friday, 8:30 – 5:00
Parking is available behind our building.