GREENSBORO, N.C. – The W.K. Kellogg Foundation has invited The Community Foundation of Greater Greensboro to be part of a new initiative that seeks to engage more people of color in philanthropy, as well as support nonprofits that serve those constituencies. The Greensboro foundation is one of just 27 grantees nationally for this effort, and the only community foundation in the southeast.

“Catalyzing Community Giving” is a two-year, $306,000 grant to help nonprofit organizations promote philanthropy in communities of color and engage donors of color around issues that disproportionately affect vulnerable children and families.

The grant will provide The Community Foundation greater resources with which to assist local nonprofits that serve communities of color. As such, the Foundation will expand its philanthropic reach and provide consultation and training to these nonprofit organizations, said Gordon D. Soenksen, chief development officer of The Community Foundation.

“The Community Foundation has a strong track record of supporting a wide array of audiences throughout our entire community,” Soenksen said. “With this support from the Kellogg Foundation, we can continue and grow this work, providing an even greater emphasis on supporting a diverse slate of donors and focusing more of our efforts on nonprofits that assist communities of color.”

Athan Lindsay

Athan Lindsay

Athan Lindsay has joined The Community Foundation as the new development officer focused primarily on the new Kellogg initiative. Lindsay has a long career history in foundation work nationally, most recently as faith outreach coordinator at the Rural Advancement Foundation in Pittsboro. In addition, he has served as director of capacity building at the Cameron Foundation in Petersburg, Va., associate director of philanthropy and alternative philanthropic strategies at the National Rural Funders Collaborative in Dallas and a program officer at the Mary Reynolds Babcock Foundation in Winston-Salem. In 2006, the Association of Black Foundation Executives recognized Lindsay with its Emerging Leader Award.

“I am excited to be joining a well-respected and highly regarded community foundation that has a strong track record and commitment to engaging people of color,” Lindsay said. “I see this as an opportunity for me to bring my experiences and understanding of philanthropy to an organization with demonstrated commitment to growing philanthropic resources for greater Greensboro in general, and especially values and is committed to engaging and expanding donors of color. My addition to the foundation team lets me be a champion inside and outside for this important work.”

The W.K. Kellogg Foundation, founded in 1930 as an independent, private foundation by breakfast cereal pioneer Will Keith Kellogg, is among the largest philanthropic foundations in the United States. Guided by the belief that all children should have an equal opportunity to thrive, the Kellogg Foundation works with communities to create conditions for vulnerable children so they can realize their full potential in school, work and life.

The Community Foundation has worked directly with the Kellogg Foundation on projects before. In 2004, for example, the two foundations worked together on Partners in Philanthropy, highlighting youth giving, women in philanthropy and African-American giving traditions.