Greensboro is like many communities across America experiencing an increase in ethnic and racial diversity. Every ethnic group has its own giving culture and traditions. At the Community Foundation, we affirm these traditions and work to become better informed about how we enter into relationships with donors of color and engage them in philanthropy. Expanding Community Giving is how we are reframing the narrative of what philanthropy looks like for these donors in Greensboro, allowing us to embrace a diverse donor base as partners to grow our operations and efforts to advance diversity, inclusion, and equity.
Engaging donors from every community within ours.
With a founding grant of $200,000 from the W. K. Kellogg Foundation, the Community Foundation of Greater Greensboro created Expanding Community Giving, an initiative that seeks to promote philanthropy in communities of color, honor local philanthropists of color, engage donors around issues affecting children and vulnerable populations, and offer new ways of giving for people who share common charitable interests.
Why is this initiative important to our community?
The Community Foundation of Greater Greensboro has always been committed to embracing the ever-growing diversity in our community. By engaging donors of all backgrounds and bringing their unique perspectives into the larger conversation, we will discover critical, new pathways to better serving the most pressing issues facing our community. Expanding Community Giving also provides more opportunities for donors of all kinds—individuals and groups—to leverage their giving for greater impact. As a part of this initiative, we also are developing additional giving models that reflect the unique customs, cultures, histories, and giving philosophies of the many cultural groups who call Greensboro home.Read a Case Story
What is our goal with this initiative?
In addition to providing greater visibility for philanthropists of color and the difference they are making in our community as well as creating avenues to better serve the needs of children and people of color in our community, our goal for Expanding Community Giving is to ensure that our commitment to diversifying our fundholder base is clear. Only through authentic, long-term partnerships will we be able to carry out charitable giving for the betterment of everyone in Greater Greensboro.
(Endowments, donor-advised funds, and giving circles)
"Since becoming a part of ECG, my mentality towards who is a philanthropist and what philanthropy is has changed! Giving my tithes to my local church, purchasing a laptop to support the Guilford Education Alliance or buying a t-shirt to support Downtown businesses during COVID-19 makes me a philanthropist. I don’t have to write the $500,000 check to be considered a philanthropist. I am so appreciative to serve as a volunteer on the ECG Committee working with Athan Lindsay and other ECG committee members hosting Community Conversations and to educate donors of color.”
— Kendrick T. Mayes, ECG Committee Member
Ways you can support Expanding Community Giving
Make a one-time donation online of any amount.Donate Now
Donate via check
A check made out to “Expanding Community Giving” can be sent by mail to the Community Foundation of Greater Greensboro at:
301 North Elm St., Suite 100
Greensboro, NC 27401
Ask your employer if they have a matching gifts program. They are often dollar-for-dollar, but some companies could double or triple your original donation.
Stocks and other gifts
Gifts of stocks, securities, real estate, IRA distributions, or life insurance are accepted to support the Expanding Community Giving initiative. Stock gifts should be emailed to the Community Foundation and initiated through your broker. Please include details of stock name, number of shares, and which fund to credit.Contact Kate
A bequest is a flexible and impactful way to give to Expanding Community Giving for generations to come. Changes can be made due to personal circumstances at any time.For More Information, Visit Leave a Legacy
Since becoming a part of ECG, my mentality towards who is a philanthropist and what philanthropy is has changed! Giving my tithes to my local church, purchasing a laptop to support the Guilford Education Alliance or buying a t-shirt to support Downtown businesses during COVID-19 makes me a philanthropist. I don’t have to write the $500,000 check to be considered a philanthropist. I am so appreciative to serve as a volunteer on the ECG Committee working with Athan Lindsay and other ECG committee members hosting Community Conversations and to educate donors of color.
— Kendrick T. Mayes, ECG Committee Member